The online marketing keep evolving with new developments in technology and changes in the socio-economic structure of a market.The Online Marketing also known as cloud marketing. The Online Marketing usually happens over the internet. All the online marketing items are shared on the internet and promoted on various platforms via multiple approaches. the online marketing is basically focused on customer building. Enhancing existing relationships with customers and improving customer loyalty. the online marketing strategies have made it much easier to promote products and services. They also limit the strategy to target audience ensuring the proper advancement of the business.