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It is common practice for internet search users to not click through pages and pages of search results, so where a site ranks in a search results page is essential for directing more traffic toward the site. The higher a website naturally ranks in Organic results of a search, the greater the chance that that site will be visited by a user. However, there are some techniques that search engines deem "spam" or "black hat", which could result in your pages receiving a ranking penalty or, worse, being banned from the search engines entirely. Organic SEO helps to ensure that a site is accessible to a Organic SEO and improves the chances that the site will be found by the search engine. Organic SEO is typically a set of "white hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in Organic search engine results.

Violations are generally tactics meant to deceive or manipulate a search engine’s understanding of a site’s true relevancy and authority.


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